PORTFOLIO

12:12 Studio takes an editorial approach to design, a personalized approach in aesthetic, and a luxury approach in delivery of results. We work with clients who want their image to match their level of work.  

Drmccleese.org

Dr. McCleese is a well-respected, former full-time Therapist-turned-Educator who is passionate about her work in the world. Her previous website just wasn't doing for her what she knew it was capable of, and she deeply wanted to upgrade her site. I proposed that we also upgrade her branding while we were at it, which she was on board with. I helped coordinate her photography session, video content used on the site, and worked with her for 3 months to completely overhaul her brand image and website. 

Additionally, I designed two full-scale free marriage guides for her clients. I worked with her to select fonts and a color palette that would reflect her brand image. She wanted something elevated but also more laid back and almost playful, so I believe we achieved that. Built on Showit platform. 

**Please note: Several design changes have been made to this site by the client since we handed over the site ownership that do not reflect the original design or my aesthetic, such as the use of emojis on the site that have been added and some of the font color changes made to the original choices. 

branding
website design
copywriting
logo design
Full free guide design (2)
+ more


BRANDING | COPYWRITING | FULL WEBSITE DESIGN | LOGO DESIGN | FULL BLOG BUILD | PHOTOGRAPHY & VIDEO DIRECTION | CUSTOM FREEBIES/GUIDES | + MORE

VIEW GUIDE 1VIEW GUIDE 2

DISCERNMENT LAB

Discernment Lab is my personal ministry, founded at the end of 2023.

I launched only on YouTube and no other social media. Work for this included a new logo, full web design, copywriting, a full blog build-out on Wordpress and associated blog pages.

It also included various YouTube posts graphics and YouTube thumbnail designs that are now available in my shop. 

Built on Showit platform. 

BRANDING | COPYWRITING | FULL WEBSITE DESIGN | LOGO DESIGN | FULL BLOG BUILD |  GRAPHICS DESIGN | + MORE

12:12 STUDIO

Obviously, our site would be built by us! 12:12 Studio prides itself on a luxury brand aesthetic that rivals the best out there. As the Principal Designer here at the studio, I take great time paying attention to the details of web design, graphic design, and every other project I take on, so it elegantly and beautifully reflects the brand owner and their work. 

Everything has a purpose, from how the logo is designed to how the web pages flow and pull in the visitor. I LOVE building beautiful sites no one wants to leave once they arrive. This is the feedback we get on all our sites and brands. 

My studio may be new, but I've been designing online for YEARS. I now desire to put my skills to use for other brands who have no design skills or time to devote to the image their brand or business is portraying. 

BRAND STRATEGY | COPYWRITING | FULL WEBSITE DESIGN | LOGO DESIGN | ECOMMERCE GRAPHIC DESIGN | CREATIVE DIRECTION | + MORE

about clients

our

12:12 Studio does have a particular aesthetic we like to stick to, which you can get a very good idea of by browsing this site. It is often an editorial, magazine-type feel and vibe that we enjoy doing the most. However, this doesn't mean other design styles may not be a good fit for the studio. Whether you've seen something on this page you like, OR you'd like to chat about another idea, please send an inquiry via our contact form below. 

age range:

Any 

locations:

Anywhere! 

description:

Branding/Re-Branding

favors content:

Fashion, Editorial, Luxury, Magazine

Platforms:

Any / Multiple

inquire >